The Covid-19 pandemic brought about unprecedented changes in lifestyle and work dynamics. With individuals spending increased time at home, the demand for activities that fostered well-being, a connection with nature, and a sense of productivity skyrocketed. Both indoor and outdoor gardening emerged as the go-to hobby for people of all ages, providing solace, a creative outlet, and a means to enhance their living spaces.
Jim Burkhart, Sr Director of Operations at FutureCommPR (@FutureCommPR), had the opportunity to connect with Crystal, Owner of Tropical Express in Atlanta, GA (@tropicalexpressatl.) She played a major role in driving the surge of gardening popularity in her region. She confessed that her own home lacked vitality, motivating her to make a change. Eventually, realizing the abundance of joy that plants brought her, she felt compelled to share this delight with the world, leading her to open her own plant store. Reflecting on the irony, Crystal remarked, "It's fascinating how something so tragic created a moment for me to truly appreciate the beauty of plants.”
Our gardening conversation also led us to Shirley Bovshow, an esteemed garden designer based in Los Angeles. Shirley, a California Certified Naturalist and the creator and host of the popular web series "Eden Living with Shirley" (@shirleybovshow), expressed her delight at witnessing the gardening revolution ignited by the Covid-19 pandemic. She emphasized how people have found solace and joy in nurturing plants, leading to a flourishing industry. Plant stores and nurseries are now blossoming nationwide. Shirley remarked, "From seeds to pre-potted plants, the pandemic has sparked a newfound passion for gardening as it represents an affordable luxury."
All aspects of gardening, including seed sales, potted plants, plant nutrients, and gardening tools, have witnessed a surge in demand. Shirley emphasized that gardening offers a therapeutic escape, relieves stress, fosters a connection to nature, promotes family bonding, and provides valuable educational opportunities for both children and adults. Furthermore, the satisfaction of incorporating homegrown fruits and vegetables into family meals is unparalleled. Sharing homegrown items with loved ones and even colleagues at work can also be a rewarding experience. It can also provide some relief from inflation and supply chain issues.
At FutureCommPR, team members work remotely from their homes. To foster a creative and welcoming workspace all new team members receive a plant on their first day as a gesture of warmth and unity. This new tradition symbolizes growth, harmony, and the shared commitment to nurturing both the team and their space in the world.
Burkhart said that they take immense pride in working with clients within the gardening industry who share their dedication to sustainability and innovative solutions. Witnessing their unwavering commitment to creating a greener future provides great satisfaction and motivation to further promote environmentally conscious practices.